{"id":7993,"date":"2024-02-26T08:53:16","date_gmt":"2024-02-26T08:53:16","guid":{"rendered":"https:\/\/training.transfarm-erasmus.eu\/modul-4-ako-mozete-informovat-o-svojej-cinnosti-v-oblasti-transhumancie"},"modified":"2024-06-24T06:33:27","modified_gmt":"2024-06-24T06:33:27","slug":"modul-4-ako-mozete-informovat-o-svojej-cinnosti-v-oblasti-transhumancie","status":"publish","type":"page","link":"https:\/\/training.transfarm-erasmus.eu\/sk\/modul-4-ako-mozete-informovat-o-svojej-cinnosti-v-oblasti-transhumancie","title":{"rendered":"MODUL 4. Ako m\u00f4\u017eete informova\u0165 o svojej \u010dinnosti v oblasti transhumancie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7993\" class=\"elementor elementor-7993 elementor-7049\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-image-url=\"https:\/\/training.transfarm-erasmus.eu\/wp-content\/uploads\/2023\/10\/9_urban-transhumance_FR-Paris_La-bergerie-urbaine-scaled.jpg\" class=\"elementor-element elementor-element-77e7fef e-flex e-con-boxed e-con e-parent\" data-id=\"77e7fef\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a8218e9 e-con-full e-flex e-con e-child\" data-id=\"a8218e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7c0a2 elementor-widget elementor-widget-heading\" data-id=\"ca7c0a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Modul 4<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc8551 elementor-widget elementor-widget-heading\" data-id=\"efc8551\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ako m\u00f4\u017eete informova\u0165 o svojej \u010dinnosti v oblasti transhumancie<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362b062 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"362b062\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f926444 elementor-widget elementor-widget-heading\" data-id=\"f926444\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/training.transfarm-erasmus.eu\/home\">Domov<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-925e6ab elementor-widget elementor-widget-heading\" data-id=\"925e6ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">&gt;<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7560ba3 elementor-widget elementor-widget-heading\" data-id=\"7560ba3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/training.transfarm-erasmus.eu\/training-resources\">Zdroje vzdel\u00e1vania<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48dbdb5 elementor-widget elementor-widget-heading\" data-id=\"48dbdb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">&gt;<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c16f19 e-flex e-con-boxed e-con e-parent\" data-id=\"4c16f19\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428bc21 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"428bc21\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/training.transfarm-erasmus.eu\/sk\/transfarm-training-module-4-en\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stiahnite si PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d31768a e-con-full e-flex e-con e-parent\" data-id=\"d31768a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7b66af3 e-con-full e-flex e-con e-child\" data-id=\"7b66af3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3764953 e-con-full e-flex e-con e-child\" data-id=\"3764953\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:70,&quot;sticky_effects_offset&quot;:55,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-ea95914 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile animated-fast elementor-invisible elementor-widget elementor-widget-table-of-contents\" data-id=\"ea95914\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h5 class=\"elementor-toc__header-title\">\n\t\t\t\tObsah\t\t\t<\/h5>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__ea95914\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54933f1 e-con-full e-flex e-con e-child\" data-id=\"54933f1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-af9d9c2 e-con-full e-flex e-con e-child\" data-id=\"af9d9c2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8198872 elementor-widget elementor-widget-text-editor\" data-id=\"8198872\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Transhumancia je \u0161pecifick\u00e1 po\u013enohospod\u00e1rska \u010dinnos\u0165, ktor\u00e1 sa opiera o trad\u00edciu, a ktorej fungovanie je pre ve\u013ek\u00fa \u010das\u0165 obyvate\u013estva st\u00e1le nezn\u00e1me. Je nevyhnutn\u00e9 ma\u0165 vhodn\u00fa komunika\u010dn\u00fa strat\u00e9giu, ktor\u00e1 je v s\u00falade s potrebami subjektov vykon\u00e1vaj\u00facich sez\u00f3nne pasenie, ale z\u00e1rove\u0148 reaguje na z\u00e1ujmy spotrebite\u013eov, ktor\u00ed \u010doraz viac po\u017eaduj\u00fa vy\u0161\u0161ie \u0161tandardy, pokia\u013e ide o kvalitu v\u00fdrobkov, udr\u017eate\u013enos\u0165 a dobr\u00e9 \u017eivotn\u00e9 podmienky zvierat. Cie\u013eom tohto modulu je objasni\u0165 kroky, ktor\u00e9 je potrebn\u00e9 vykona\u0165 na vytvorenie dobrej komunika\u010dnej strat\u00e9gie. Prv\u00e1 \u010das\u0165 je venovan\u00e1 marketingu, druh\u00e1 sa zaober\u00e1 mo\u017enos\u0165ami spolupr\u00e1ce a vytv\u00e1rania siet\u00ed a tretia poskytuje usmernenia na vypracovanie pl\u00e1nov rozpr\u00e1vania pr\u00edbehov (storytellingu) a budovania zna\u010dky (brandingu).   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2980ea2 elementor-hidden-desktop elementor-hidden-laptop elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2980ea2\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:409,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tObsah\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2980ea2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2980ea2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__2980ea2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f8a51 elementor-widget elementor-widget-heading\" data-id=\"f5f8a51\" data-element_type=\"widget\" id=\"sect1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81867b elementor-widget elementor-widget-text-editor\" data-id=\"e81867b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>V s\u00fa\u010dasnom podnikate\u013eskom prostred\u00ed je \u00faloha marketingu nezastupite\u013en\u00e1. Marketing sp\u00e1ja spolo\u010dnosti s ich cie\u013eov\u00fdmi skupinami na dynamickom a neust\u00e1le sa vyv\u00edjaj\u00facom trhu. Je to \u201etajomn\u00e1 pr\u00edchu\u0165\u201c, v\u010faka ktorej sa podnikom dar\u00ed na rozmanitom a konkuren\u010dnom trhu. Bez oh\u013eadu na produkt je \u00fa\u010dinn\u00fd marketing k\u013e\u00fa\u010dom k \u00faspechu. Eur\u00f3psky trh je \u201etaviacim kotlom\u201c kult\u00far a jazykov. Marketing pom\u00e1ha preklen\u00fa\u0165 tieto rozdiely a umo\u017e\u0148uje podnikom hovori\u0165 jazykom ich cie\u013eovej skupiny. Ide o pochopenie miestnych rozdielov, preferenci\u00ed a trendov a vytvorenie pocitu spojenia a lojality z\u00e1kazn\u00edkov. Vzh\u013eadom na ve\u013emi dynamick\u00fd trh sa trendy r\u00fdchlo vyv\u00edjaj\u00fa. \u010ci u\u017e ide o prij\u00edmanie ekologick\u00fdch postupov alebo osvojovanie si najnov\u0161\u00edch technologick\u00fdch trendov, marketing je kompasom, ktor\u00fd vedie podniky v neust\u00e1le sa meniacom prostred\u00ed po\u017eiadaviek spotrebite\u013eov. V digit\u00e1lnom veku, ke\u010f je v\u00e4\u010d\u0161ina \u013eud\u00ed pripojen\u00e1 online, je online realita neodmyslite\u013en\u00e1. Platformy soci\u00e1lnych m\u00e9di\u00ed, vyh\u013ead\u00e1va\u010de a webov\u00e9 str\u00e1nky elektronick\u00e9ho obchodu s\u00fa nov\u00fdmi trhmi a \u00fa\u010dinn\u00fd marketing zabezpe\u010duje, aby podniky v tomto virtu\u00e1lnom ekosyst\u00e9me nielen pre\u017eili, ale aj uspeli. Nejde len o to, aby ste mali skvel\u00fd produkt, ale aj o to, aby sa o \u0148om \u013eudia dozvedeli. Efekt\u00edvny branding, p\u00fatav\u00e9 kampane a strategick\u00e1 komunik\u00e1cia vytv\u00e1raj\u00fa jedine\u010dn\u00fa identitu, ktor\u00e1 rezonuje u spotrebite\u013eov.            <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bacdc78 elementor-widget elementor-widget-heading\" data-id=\"bacdc78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing aplikovan\u00fd na transhumanciu<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d661620 elementor-widget elementor-widget-text-editor\" data-id=\"d661620\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"TM-UNITStext\">Marketing uplat\u0148ovan\u00fd na transhumanciu prech\u00e1dza hlbokou transform\u00e1ciou. U\u017e sa neobmedzuje len na be\u017en\u00fa v\u00fdmenu tovaru, ale zah\u0155\u0148a aj zlo\u017eit\u00e9 strat\u00e9gie na prepojenie praktizuj\u00facich so spotrebite\u013emi. V po\u013enohospod\u00e1rskom sektore marketing nie je len o predaji v\u00fdrobkov, ale aj o komplexnom pr\u00edstupe k informovaniu o pr\u00edbehu v\u00fdroby, zd\u00f4raz\u0148ovan\u00ed udr\u017eate\u013en\u00fdch postupov a uspokojovan\u00ed po\u017eiadaviek \u010doraz n\u00e1ro\u010dnej\u0161\u00edch spotrebite\u013eov. Marketing vo svojej podstate zah\u0155\u0148a strategick\u00e9 pl\u00e1novanie, propag\u00e1ciu a distrib\u00faciu produktov z transhumancie. Od tradi\u010dn\u00fdch technol\u00f3gi\u00ed a\u017e po modern\u00e9 inov\u00e1cie, marketingov\u00fd proces zohr\u00e1va rozhoduj\u00facu \u00falohu pri zabezpe\u010dovan\u00ed \u017eivotaschopnosti a udr\u017eate\u013enosti transhum\u00e1nnych postupov. Zah\u0155\u0148a vytvorenie \u00fa\u010dinn\u00fdch komunika\u010dn\u00fdch kan\u00e1lov, ktor\u00e9 informuj\u00fa spotrebite\u013eov o p\u00f4vode, kvalite a met\u00f3dach pou\u017e\u00edvan\u00fdch v po\u013enohospod\u00e1rskej v\u00fdrobe. N\u00e1rast uvedomel\u00e9ho spotrebite\u013estva a dopyt po transparentnosti v potravinovom dod\u00e1vate\u013eskom re\u0165azci e\u0161te viac pod\u010diarkuj\u00fa v\u00fdznam marketingov\u00fdch strat\u00e9gi\u00ed, ktor\u00e9 zd\u00f4raz\u0148uj\u00fa udr\u017eate\u013en\u00e9 a etick\u00e9 po\u013enohospod\u00e1rske postupy. \u010eal\u0161ou hnacou silou pre rozvoj profesion\u00e1lnej \u010dinnosti odborn\u00edkov na transhumanciu je strat\u00e9gia Farm2Fork, ktor\u00fa zaviedla Eur\u00f3pska \u00fania. Ide o komplexn\u00fd pl\u00e1n zameran\u00fd na podporu udr\u017eate\u013en\u00fdch a zdrav\u00fdch potravinov\u00fdch syst\u00e9mov v celej Eur\u00f3pe.        <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f59e97 e-flex e-con-boxed e-con e-child\" data-id=\"1f59e97\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-478fa07 elementor-widget__width-inherit elementor-widget elementor-widget-gallery\" data-id=\"478fa07\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;ideal_row_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item\" href=\"https:\/\/training.transfarm-erasmus.eu\/wp-content\/uploads\/2024\/02\/TM4_01.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"478fa07\" data-elementor-lightbox-title=\"TM4_01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzEwNywidXJsIjoiaHR0cHM6XC9cL3RyYWluaW5nLnRyYW5zZmFybS1lcmFzbXVzLmV1XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMlwvVE00XzAxLnBuZyIsInNsaWRlc2hvdyI6IjQ3OGZhMDcifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/training.transfarm-erasmus.eu\/wp-content\/uploads\/2024\/02\/TM4_01.png\" data-width=\"475\" data-height=\"475\" aria-label=\"TM4_01\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de026b0 elementor-widget elementor-widget-text-editor\" data-id=\"de026b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hlavn\u00e9 ciele strat\u00e9gie E\u00da Farm2Fork. <em>Eur\u00f3pska komisia<\/em><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1958a elementor-widget elementor-widget-text-editor\" data-id=\"0f1958a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"TM-UNITStext\">Zameriava sa na zn\u00ed\u017eenie environment\u00e1lnej stopy v\u00fdroby potrav\u00edn, zlep\u0161enie kvality potrav\u00edn a zabezpe\u010denie spravodliv\u00fdch a transparentn\u00fdch dod\u00e1vate\u013esk\u00fdch re\u0165azcov od farmy a\u017e po vidli\u010dku. Marketing m\u00f4\u017ee zohr\u00e1va\u0165 k\u013e\u00fa\u010dov\u00fa \u00falohu pri pomoci subjektom zaoberaj\u00facim sa transhumanciou pri prisp\u00f4sobovan\u00ed sa strat\u00e9gii E\u00da Farm2Fork. \u00da\u010dinn\u00fdm informovan\u00edm o udr\u017eate\u013en\u00fdch a tradi\u010dn\u00fdch aspektoch sez\u00f3nneho pasenia m\u00f4\u017eu jej realiz\u00e1tori zv\u00fd\u0161i\u0165 svoju pr\u00ed\u0165a\u017elivos\u0165 pre spotrebite\u013eov, ktor\u00ed si uvedomuj\u00fa \u017eivotn\u00e9 prostredie. Vyzdvihovanie n\u00edzkej uhl\u00edkovej stopy a vysok\u00fdch noriem v oblasti dobr\u00fdch \u017eivotn\u00fdch podmienok zvierat, ktor\u00e9 s\u00fa s\u00fa\u010das\u0165ou tovarov \u201evzniknut\u00fdch\u201c z transhumancie, m\u00f4\u017ee pril\u00e1ka\u0165 spotrebite\u013eov, ktor\u00ed h\u013eadaj\u00fa ekologick\u00e9 pr\u00edle\u017eitosti. Okrem toho m\u00f4\u017eu marketingov\u00e9 kampane informova\u0165 spotrebite\u013eov o kult\u00farnom a ekologickom v\u00fdzname sez\u00f3nneho pasenia, \u010d\u00edm sa posiln\u00ed uznanie a podpora tejto tradi\u010dnej praxe. Prostredn\u00edctvom strategick\u00e9ho budovania zna\u010dky a komunik\u00e1cie sa m\u00f4\u017eu praktici transhumancie prisp\u00f4sobi\u0165 cie\u013eom strat\u00e9gie Farm2Fork a z\u00e1rove\u0148 si zachova\u0165 svoje \u017eivobytie a st\u00e1ro\u010dn\u00e9 trad\u00edcie. Ke\u010f\u017ee technol\u00f3gie na\u010falej pretv\u00e1raj\u00fa po\u013enohospod\u00e1rsku krajinu, digit\u00e1lne marketingov\u00e9 n\u00e1stroje a anal\u00fdza \u00fadajov sa st\u00e1vaj\u00fa neoddelite\u013enou s\u00fa\u010das\u0165ou tohto sektora.      <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f559f elementor-widget elementor-widget-heading\" data-id=\"54f559f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Virtu\u00e1lne trhy (elektronick\u00fd obchod)<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5ebd6 elementor-widget elementor-widget-text-editor\" data-id=\"1f5ebd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Virtu\u00e1lne trhy priniesli revol\u00faciu v sp\u00f4sobe, ak\u00fdm spolo\u010dnosti oslovuj\u00fa a obsluhuj\u00fa svojich z\u00e1kazn\u00edkov. Pre po\u013enohospod\u00e1rov sa st\u00e1vaj\u00fa k\u013e\u00fa\u010dov\u00fdm sp\u00f4sobom efekt\u00edvneho predaja \u010derstv\u00fdch po\u013enohospod\u00e1rskych produktov priamo spotrebite\u013eom. Platformy elektronick\u00e9ho obchodu a online trhovisk\u00e1 poskytuj\u00fa podnikom nev\u00eddan\u00e9 mo\u017enosti roz\u0161\u00edri\u0165 svoj dosah mimo geografick\u00fdch obmedzen\u00ed, zatia\u013e \u010do spotrebitelia z\u00edskavaj\u00fa pr\u00edstup k \u010derstv\u00fdm produktom z miestnych zdrojov. Transforma\u010dn\u00e1 sila virtu\u00e1lnych trhov spo\u010d\u00edva v ich schopnosti zv\u00fd\u0161i\u0165 efekt\u00edvnos\u0165 a zmierni\u0165 logistick\u00e9 probl\u00e9my. Technologick\u00fd pokrok nazna\u010duje bud\u00facnos\u0165, v ktorej by virtu\u00e1lne trhy mohli sp\u00f4sobi\u0165 revol\u00faciu v n\u00e1kupe a predaji \u010derstv\u00fdch po\u013enohospod\u00e1rskych v\u00fdrobkov v celosvetovom meradle. Prechod na virtu\u00e1lne trhy si vy\u017eaduje, aby spolo\u010dnosti prehodnotili tradi\u010dn\u00e9 marketingov\u00e9 strat\u00e9gie a zamerali sa na \u201eonline vidite\u013enos\u0165\u201c, pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 a bezprobl\u00e9mov\u00e9 transakcie. <a href=\"https:\/\/www.smartrural21.eu\/smart-solution\/open-food-hub\">&#8222;Open Food Hub&#8220;<\/a> v \u00cdrsku je pozoruhodn\u00fdm pr\u00edkladom vyu\u017eitia potenci\u00e1lu online platforiem pri transform\u00e1cii po\u013enohospod\u00e1rskeho predaja.       Sl\u00fa\u017ei ako digit\u00e1lne trhovisko, kde m\u00f4\u017eu po\u013enohospod\u00e1ri prezentova\u0165 svoje \u010derstv\u00e9 v\u00fdrobky priamo spotrebite\u013eom. T\u00e1to platforma nielen\u017ee eliminuje sprostredkovate\u013eov, ale podporuje aj transparentnos\u0165 a spravodliv\u00fa v\u00fdmenu. \u010eal\u0161\u00edm zauj\u00edmav\u00fdm pr\u00edkladom je ANYFION, platforma elektronick\u00e9ho obchodu, ktor\u00e1 pred\u00e1va ekologick\u00e9 v\u00fdrobky poch\u00e1dzaj\u00face z fariem nach\u00e1dzaj\u00facich sa v <a href=\"https:\/\/anyfion.gr\/en\">gr\u00e9ckom regi\u00f3ne Argolida.<\/a>   Napriek zjavn\u00e9mu potenci\u00e1lu s\u00fa virtu\u00e1lne trhy v po\u013enohospod\u00e1rstve, najm\u00e4 v oblasti \u010derstv\u00fdch produktov, st\u00e1le v po\u010diato\u010dnom \u0161t\u00e1diu v\u00fdvoja. Jednou z prevl\u00e1daj\u00facich prek\u00e1\u017eok, ktor\u00e9 br\u00e1nia \u0161irok\u00e9mu roz\u0161\u00edreniu online platforiem pre \u010derstv\u00e9 produkty, s\u00fa v\u00fdhrady alebo obavy \u013eud\u00ed z n\u00e1kupu tak\u00e9hoto tovaru online. Prekonanie t\u00fdchto ob\u00e1v prostredn\u00edctvom posilnen\u00fdch opatren\u00ed na budovanie d\u00f4very a vzdel\u00e1vania m\u00f4\u017ee uvo\u013eni\u0165 pln\u00fd potenci\u00e1l virtu\u00e1lnych trhov a pripravi\u0165 cestu pre pr\u00edstupnej\u0161\u00ed po\u013enohospod\u00e1rsky trh. Vyu\u017e\u00edvanie elektronick\u00e9ho obchodu si v\u0161ak vy\u017eaduje d\u00f4kladn\u00e9 pl\u00e1novanie s cie\u013eom vytvori\u0165 potrebn\u00fa infra\u0161trukt\u00faru na dodanie produktu spotrebite\u013eovi.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1da9a5 elementor-widget elementor-widget-heading\" data-id=\"b1da9a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Soci\u00e1lne m\u00e9di\u00e1 a ich vyu\u017e\u00edvanie<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2193c72 elementor-widget elementor-widget-text-editor\" data-id=\"2193c72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Soci\u00e1lne m\u00e9di\u00e1 sl\u00fa\u017eia ako v\u00fdznamn\u00fd n\u00e1stroj na zdie\u013eanie inform\u00e1ci\u00ed a propag\u00e1ciu podnikania. Je to obzvl\u00e1\u0161\u0165 v\u00fdznamn\u00e9 v\u010faka pohodliu, ktor\u00e9 pon\u00fakaj\u00fa pri poskytovan\u00ed fyzick\u00fdch adries obchodov, \u010do umo\u017e\u0148uje \u013eu\u010fom nakupova\u0165 osobne. V tejto digit\u00e1lnej \u00e9re nemo\u017eno vplyv soci\u00e1lnych m\u00e9di\u00ed na marketing prece\u0148ova\u0165. Platformy ako Facebook, Instagram, X (form\u00e1lne Twitter) a LinkedIn sa stali pre podniky siln\u00fdmi n\u00e1strojmi na nadviazanie kontaktu s publikom, budovanie povedomia o zna\u010dke a podporu predaja. Soci\u00e1lne m\u00e9di\u00e1 umo\u017e\u0148uj\u00fa spolo\u010dnostiam priamo komunikova\u0165 so spotrebite\u013emi, z\u00edskava\u0165 sp\u00e4tn\u00fa v\u00e4zbu a prisp\u00f4sobova\u0165 svoje strat\u00e9gie na z\u00e1klade poznatkov v re\u00e1lnom \u010dase. Soci\u00e1lne m\u00e9di\u00e1 sp\u00f4sobili revol\u00faciu v r\u00f4znych odvetviach a po\u013enohospod\u00e1rstvo nie je v\u00fdnimkou. Aj ke\u010f neexistuj\u00fa konkr\u00e9tne \u00fadaje o tom, ako po\u013enohospod\u00e1rske spolo\u010dnosti, po\u013enohospod\u00e1ri a transhum\u00e1nni farm\u00e1ri vyu\u017e\u00edvaj\u00fa soci\u00e1lne platformy na marketing svojich produktov, m\u00f4\u017eeme zhroma\u017edi\u0165 ur\u010dit\u00e9 inform\u00e1cie o vyu\u017e\u00edvan\u00ed t\u00fdchto siet\u00ed ako s\u00fa\u010dasti marketingov\u00fdch strat\u00e9gi\u00ed podnikov. Pod\u013ea spr\u00e1vy <a href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report\">Digital 2022 Global Overview Report<\/a> 45 % d\u00f4vodov pou\u017e\u00edvania internetu s\u00favis\u00ed s vyh\u013ead\u00e1van\u00edm produktov online, pri\u010dom 95 % nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nok a aplik\u00e1ci\u00ed tvoria soci\u00e1lne siete.        Najpou\u017e\u00edvanej\u0161\u00edmi soci\u00e1lnymi sie\u0165ami s\u00fa po aplik\u00e1cii WhatsApp Instagram a Facebook, pri\u010dom v\u00e4\u010d\u0161ina pou\u017e\u00edvate\u013eov internetu je vo veku 20 &#8211; 29 rokov. V roku 2021 <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Social_media_-_statistics_on_the_use_by_enterprises\"> vyu\u017e\u00edvalo soci\u00e1lne m\u00e9di\u00e1 takmer 60 % eur\u00f3pskych podnikov. <\/a>  To predstavuje n\u00e1rast o viac ako 20 percentu\u00e1lnych bodov len za \u0161es\u0165 rokov (Eurostat, tabu\u013eka 1).<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39afdef e-con-full e-flex e-con e-child\" data-id=\"39afdef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0849c3 elementor-widget elementor-widget-text-editor\" data-id=\"b0849c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Tabu\u013eka 1. <\/strong>Pou\u017e\u00edvanie soci\u00e1lnych m\u00e9di\u00ed v eur\u00f3pskych podnikoch v percent\u00e1ch<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0a6ca eael-dt-th-align-center eael-table-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"dd0a6ca\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"dd0a6ca\" id=\"eael-data-table-wrapper-dd0a6ca\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-dd0a6ca\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Krajiny<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Eur\u00f3pa<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Belgicko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Franc\u00fazsko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Nemecko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Gr\u00e9cko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Ma\u010farsko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Taliansko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">N\u00f3rsko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Slovensko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">\u0160panielsko<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">2015<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">37<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">45<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">30<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">38<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">37<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">29<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">37<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">60<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">34<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">40<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">2021<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">59<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">76<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">61<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">57<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">56<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">48<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">56<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">85<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">45<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">67<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cec82 elementor-widget elementor-widget-text-editor\" data-id=\"a7cec82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vo Franc\u00fazsku a Nemecku s\u00fa najvyu\u017e\u00edvanej\u0161\u00edmi platformami soci\u00e1lnych m\u00e9di\u00ed Facebook (47 mili\u00f3nov, resp. 45 mili\u00f3nov akt\u00edvnych pou\u017e\u00edvate\u013eov) a Instagram (43 mili\u00f3nov, resp. 42 mili\u00f3nov akt\u00edvnych pou\u017e\u00edvate\u013eov) <a href=\"https:\/\/www.theglobalstatistics.com\/germany-social-media-statistics\/?expand_article=1\">s\u00fa najpou\u017e\u00edvanej\u0161ie platformy soci\u00e1lnych m\u00e9di\u00ed. <\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df21133 elementor-widget elementor-widget-heading\" data-id=\"df21133\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00fdber platformy soci\u00e1lnych m\u00e9di\u00ed<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4865f elementor-widget elementor-widget-text-editor\" data-id=\"fa4865f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pri v\u00fdbere vhodn\u00fdch soci\u00e1lnych platforiem, ktor\u00e9 sa maj\u00fa pou\u017e\u00edva\u0165, musia praktici transhumancie zoh\u013eadni\u0165 digit\u00e1lnu realitu svojho prostredia. Je nevyhnutn\u00e9 analyzova\u0165, ktor\u00e9 siete sa najviac pou\u017e\u00edvaj\u00fa nielen v ich krajine alebo regi\u00f3ne, ale aj medzi obyvate\u013estvom, ktor\u00e9 predstavuje hlavn\u00fa cie\u013eov\u00fa skupinu spolo\u010dnosti. Vo v\u0161eobecnosti mo\u017eno kon\u0161tatova\u0165, \u017ee soci\u00e1lne platformy, ktor\u00e9 vzbudzuj\u00fa najv\u00e4\u010d\u0161\u00ed z\u00e1ujem, s\u00fa na jednej strane Facebook medzi dospelou popul\u00e1ciou a na druhej strane Instagram medzi mlad\u00fdmi \u013eu\u010fmi. TikTok je \u010fal\u0161ou platformou na vzostupe, najm\u00e4 medzi mlad\u00fdmi \u013eu\u010fmi. Jej pou\u017e\u00edvanie sa v\u0161ak neodpor\u00fa\u010da jednak kv\u00f4li vysokej n\u00e1ro\u010dnosti jej spr\u00e1vy, jednak kv\u00f4li form\u00e1tu videa, ktor\u00fd si vy\u017eaduje \u0161pecifick\u00fd komunika\u010dn\u00fd jazyk, ktor\u00fd be\u017en\u00fd \u010dlovek nemus\u00ed pozna\u0165. \u010eal\u0161ou ot\u00e1zkou, ktor\u00fa je potrebn\u00e9 zv\u00e1\u017ei\u0165, je mo\u017en\u00e9 pou\u017e\u00edvanie platforiem na spr\u00e1vu soci\u00e1lnych m\u00e9di\u00ed, \u010do s\u00fa n\u00e1stroje ur\u010den\u00e9 na zjednodu\u0161enie a zlep\u0161enie spr\u00e1vy viacer\u00fdch \u00fa\u010dtov na soci\u00e1lnych m\u00e9di\u00e1ch. Poskytuj\u00fa centr\u00e1lu na pl\u00e1novanie pr\u00edspevkov, anal\u00fdzu v\u00fdkonnostn\u00fdch ukazovate\u013eov, monitorovanie interakci\u00ed a podporu t\u00edmovej spolupr\u00e1ce na r\u00f4znych platform\u00e1ch. Na v\u00fdber je \u0161irok\u00e1 \u0161k\u00e1la v z\u00e1vislosti od funkci\u00ed, dostupnosti a cenov\u00e9ho rozp\u00e4tia, ktor\u00e9 farm\u00e1r m\u00f4\u017ee vyu\u017ei\u0165. Ni\u017e\u0161ie je uveden\u00fd ne\u00fapln\u00fd zoznam niektor\u00fdch mo\u017enost\u00ed:        <\/p>\n<ul>\n<li><strong>Buffer.<\/strong> Je zameran\u00fd najm\u00e4 na pl\u00e1novanie pr\u00edspevkov. Funguje so slu\u017ebami Facebook, X (b\u00fdval\u00fd Twitter), LinkedIn, Instagram, TikTok, Mastodon, Pinterest a Google Business. Bezplatn\u00fd pl\u00e1n umo\u017e\u0148uje spravova\u0165 tri \u00fa\u010dty soci\u00e1lnych m\u00e9di\u00ed s\u00fa\u010dasne. K dispoz\u00edcii je platen\u00fd pl\u00e1n, ktor\u00fd poskytuje viac funkci\u00ed, napr\u00edklad anal\u00fdzu a interakciu s ostatn\u00fdmi pou\u017e\u00edvate\u013emi, a podporuje viac \u00fa\u010dtov soci\u00e1lnych m\u00e9di\u00ed.   <\/li>\n<li><strong>Hootsuite.<\/strong> Je to platen\u00e1 platforma na spr\u00e1vu soci\u00e1lnych m\u00e9di\u00ed, ktor\u00e1 podporuje X, Facebook, YouTube, Instagram, LinkedIn, TikTok a Pinterest. Sl\u00fa\u017ei ako komplexn\u00e1 aplik\u00e1cia soci\u00e1lnych m\u00e9di\u00ed, ktor\u00e1 pon\u00faka funkcie na pl\u00e1novanie spr\u00e1v, vytv\u00e1ranie a doh\u013ead nad potenci\u00e1lnymi pr\u00edspevkami, monitorovanie r\u00f4znorod\u00fdch doru\u010den\u00fdch spr\u00e1v, sp\u00fa\u0161\u0165anie posilnen\u00fdch pr\u00edspevkov, reklamn\u00fdch kampan\u00ed a mnoho \u010fal\u0161ieho. <\/li>\n<li><strong>SocialPilot.<\/strong> Funguje so slu\u017ebami Facebook, X, Instagram, YouTube, LinkedIn, TikTok, Pinterest, Google Business a Tumblr. Poskytuje pln\u00fa funkcionalitu vr\u00e1tane pl\u00e1novania pr\u00edspevkov a anal\u00fdzy za ni\u017e\u0161iu cenu. <\/li>\n<li><strong>Sendible.<\/strong> Podporuje Instagram, Facebook, LinkedIn, Google Business, YouTube, WordPress a X. Je tie\u017e lacnej\u0161\u00ed a obsahuje v\u0161etky funkcie, hoci niektor\u00fdm spolo\u010dnostiam ch\u00fdba jedna z\u00e1kladn\u00e1 funkcia: anal\u00fdza v\u00fdkonnosti ich \u00fa\u010dtov na soci\u00e1lnych sie\u0165ach.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b161f25 e-con-full e-flex e-con e-child\" data-id=\"b161f25\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-261eb03 e-con-full e-flex e-con e-child\" data-id=\"261eb03\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d53e2d elementor-widget elementor-widget-heading\" data-id=\"8d53e2d\" data-element_type=\"widget\" id=\"sect2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vytv\u00e1ranie siet\u00ed a spolupr\u00e1ca<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7bc3a elementor-widget elementor-widget-text-editor\" data-id=\"0a7bc3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>V divokom svete za\u010d\u00ednaj\u00facich podnikov, najm\u00e4 v jedine\u010dnej oblasti podnikania &#8211; transhumancii, je spolupr\u00e1ca a vytv\u00e1ranie alianci\u00ed \u010dasto k\u013e\u00fa\u010dov\u00fdm faktorom \u00faspechu. Pre subjekty zaoberaj\u00face sa transhumanciou je spojenie s miestnymi v\u00fdrobcami zmenou hry. Je to obojstranne v\u00fdhodn\u00fd scen\u00e1r, z ktor\u00e9ho profituj\u00fa obe strany, \u010d\u00edm sa vytv\u00e1ra plynul\u00fd cyklus v\u00fdroby a distrib\u00facie. Nejde v\u0161ak len o praktickos\u0165, ale aj o \u0161ikovn\u00fd marketingov\u00fd \u0165ah. Spojen\u00edm sa s miestnymi podnikmi farm\u00e1ri nielen\u017ee z\u00edskavaj\u00fa trh, ale tie\u017e sa \u201evez\u00fa na vlne\u201c autenticity, ktor\u00e1 sa sp\u00e1ja s lok\u00e1lnymi v\u00fdrobkami. Nejde len o to, aby sa veci dostali na pulty, ale aj o spojenie so spotrebite\u013emi, ktor\u00ed t\u00fa\u017eia po udr\u017eate\u013en\u00fdch v\u00fdrobkoch s nulov\u00fdm po\u010dtom kilometrov. Tieto aliancie nie s\u00fa len reakciou na oby\u010dajn\u00fa potrebu spolupr\u00e1ce v r\u00e1mci dod\u00e1vate\u013esk\u00e9ho re\u0165azca. Spolupr\u00e1ca medzi miestnymi v\u00fdrobcami a subjektmi vykon\u00e1vaj\u00facimi transhum\u00e1nnu v\u00fdrobu je pozit\u00edvne vn\u00edman\u00e1 aj z h\u013eadiska budovania komunity, pokia\u013e vytv\u00e1ra synergie, ktor\u00e9 s\u00fa prospe\u0161n\u00e9 pre vidiecke prostredie.       <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f877f elementor-widget elementor-widget-heading\" data-id=\"49f877f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Po\u013enohospod\u00e1rske dru\u017estv\u00e1 a spolupr\u00e1ca s miestnymi v\u00fdrobcami<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b987e elementor-widget elementor-widget-text-editor\" data-id=\"d2b987e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Napriek tomu, \u017ee ide o \u201emobiln\u00e9\u201c a \u010dasto aj \u201eosamel\u00e9\u201c povolanie, \u013eudia, ktor\u00ed sa venuj\u00fa sez\u00f3nnemu paseniu, nie s\u00fa izolovan\u00e9 subjekty, ktor\u00e9 vykon\u00e1vaj\u00fa svoju po\u013enohospod\u00e1rsku \u010dinnos\u0165 bez \u00fa\u010dasti in\u00fdch os\u00f4b alebo skup\u00edn. V skuto\u010dnosti si vy\u017eaduj\u00fa partnerstvo s miestnymi podnikmi na <a href=\"https:\/\/training.transfarm-erasmus.eu\/sk\/modul-3-ako-riadit-podnikanie-v-transhumancii#3-2\">v\u00fdrobu a spracovanie t\u00fdch produktov, ktor\u00e9 chc\u00fa uvies\u0165 na trh.<\/a>  Preto je spolupr\u00e1ca k\u013e\u00fa\u010dov\u00fdm n\u00e1strojom na preklenutie existuj\u00facej priepasti medzi osobami vykon\u00e1vaj\u00facimi transhumanciu a miestnymi v\u00fdrobcami a in\u00fdmi po\u013enohospod\u00e1rmi.<\/p>\n<p>T\u00fato potrebu spolupr\u00e1ce mo\u017eno usmerni\u0165 r\u00f4znymi sp\u00f4sobmi. Na jednej strane prostredn\u00edctvom dvojstrann\u00fdch doh\u00f4d s miestnymi v\u00fdrobcami a podnikmi, ktor\u00e9 prin\u00e1\u0161aj\u00fa vz\u00e1jomn\u00fd prospech, napr\u00edklad pri zad\u00e1van\u00ed spracovania alebo pri n\u00e1kupe surov\u00edn. To sa ch\u00e1pe ako vertik\u00e1lna spolupr\u00e1ca, pokia\u013e sa uskuto\u010d\u0148uje medzi subjektmi nach\u00e1dzaj\u00facimi sa v r\u00f4znych \u010dl\u00e1nkoch v\u00fdrobn\u00e9ho re\u0165azca.  <\/p>\n<p>Druh\u00fdm sp\u00f4sobom, ktor\u00fdm mnoh\u00ed po\u013enohospod\u00e1ri a chovatelia hospod\u00e1rskych zvierat reaguj\u00fa okrem in\u00e9ho na svoje v\u00fdrobn\u00e9 potreby, je ich \u00fa\u010das\u0165 v po\u013enohospod\u00e1rskych dru\u017estv\u00e1ch. Tento typ spolupr\u00e1ce, ktor\u00e1 je horizont\u00e1lna, prebieha medzi subjektmi v rovnakej sf\u00e9re dod\u00e1vate\u013esk\u00e9ho re\u0165azca. Spolupr\u00e1cou po\u013enohospod\u00e1rske dru\u017estv\u00e1 \u010dasto dosahuj\u00fa v\u00e4\u010d\u0161iu vyjedn\u00e1vaciu silu na trhu, pr\u00edstup k spolo\u010dn\u00fdm zdrojom a slu\u017eb\u00e1m a vy\u0161\u0161iu efekt\u00edvnos\u0165 pri v\u00fdrobe, spracovan\u00ed a odbyte po\u013enohospod\u00e1rskych produktov. Vo v\u00e4\u010d\u0161ine pr\u00edpadov maj\u00fa tieto dru\u017estv\u00e1 miestnu, okresn\u00fa alebo region\u00e1lnu p\u00f4sobnos\u0165, tak\u017ee priamo poznaj\u00fa realitu po\u013enohospod\u00e1rov, ktor\u00ed s\u00fa ich \u010dlenmi. V na\u0161ich pr\u00edpadov\u00fdch \u0161t\u00fadi\u00e1ch sme zozbierali \u0161irok\u00fa \u0161k\u00e1lu pr\u00edkladov, v ktor\u00fdch spolupr\u00e1ca pozit\u00edvne ovplyvnila \u010dinnos\u0165 t\u00fdchto farm\u00e1rov (Pr\u00edpadov\u00e9 \u0161t\u00fadie <a href=\"https:\/\/training.transfarm-erasmus.eu\/sk\/pripadove-studie\/tradicia-a-inovacia\">NO1<\/a>, <a href=\"https:\/\/training.transfarm-erasmus.eu\/sk\/pripadove-studie\/nove-cesty\">DE2<\/a> and <a href=\"https:\/\/training.transfarm-erasmus.eu\/sk\/pripadove-studie\/osvedcene-postupy-pre-sezonne-polnohospodarstvo\">ES1<\/a>).     <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0361bd8 elementor-widget elementor-widget-heading\" data-id=\"0361bd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Po\u013enohospod\u00e1rske organiz\u00e1cie<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8be177 elementor-widget elementor-widget-text-editor\" data-id=\"d8be177\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Profesijn\u00e1 po\u013enohospod\u00e1rska organiz\u00e1cia je \u0161pecializovan\u00fd subjekt, ktor\u00fd sa usiluje o presadzovanie z\u00e1ujmov a blahobytu po\u013enohospod\u00e1rov. Tieto organiz\u00e1cie zohr\u00e1vaj\u00fa k\u013e\u00fa\u010dov\u00fa \u00falohu pri podpore po\u013enohospod\u00e1rov poskytovan\u00edm cenn\u00fdch zdrojov, v\u00fdmenou poznatkov a obhajobou. Prostredn\u00edctvom spolo\u010dn\u00e9ho \u00fasilia profesion\u00e1lne po\u013enohospod\u00e1rske organiz\u00e1cie poskytuj\u00fa po\u013enohospod\u00e1rom n\u00e1stroje a inform\u00e1cie potrebn\u00e9 na zvl\u00e1dnutie probl\u00e9mov, zv\u00fd\u0161enie produktivity a zabezpe\u010denie udr\u017eate\u013en\u00fdch po\u013enohospod\u00e1rskych postupov. Okrem toho tieto organiz\u00e1cie p\u00f4sobia ako vplyvn\u00ed advok\u00e1ti, ktor\u00ed zastupuj\u00fa z\u00e1ujmy po\u013enohospod\u00e1rov v politick\u00fdch diskusi\u00e1ch a propaguj\u00fa ich kult\u00farny a hospod\u00e1rsky v\u00fdznam. Okrem v\u00e4\u010d\u0161ej n\u00e1rodnej organiz\u00e1cie existuje v r\u00f4znych krajin\u00e1ch r\u00f4zny po\u010det organiz\u00e1ci\u00ed, ktor\u00e9 sa venuj\u00fa najm\u00e4 pasienkov\u00e9mu chovu a pastierstvu. Tieto organiz\u00e1cie sl\u00fa\u017eia ako centr\u00e1 znalost\u00ed t\u00fdm, \u017ee podporuj\u00fa spolupr\u00e1cu a zdie\u013eanie osved\u010den\u00fdch postupov, posil\u0148uj\u00fa postavenie farm\u00e1rov p\u00f4sobiacich v oblasti transhumancie, zabezpe\u010duj\u00fa zachovanie tejto tradi\u010dnej po\u013enohospod\u00e1rskej met\u00f3dy a z\u00e1rove\u0148 zvy\u0161uj\u00fa jej \u017eivotaschopnos\u0165 v s\u00fa\u010dasnom po\u013enohospod\u00e1rskom prostred\u00ed.     <\/p>\n<p>Pozrite si tento zoznam s hlavn\u00fdmi profesijn\u00fdmi organiz\u00e1ciami pre odborn\u00edkov na transhumanciu v niektor\u00fdch eur\u00f3pskych krajin\u00e1ch.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1668410 e-con-full e-flex e-con e-child\" data-id=\"1668410\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3335047 e-con-full e-flex e-con e-child\" data-id=\"3335047\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a32fe elementor-widget elementor-widget-heading\" data-id=\"58a32fe\" data-element_type=\"widget\" id=\"sect3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rozpr\u00e1vanie pr\u00edbehov a budovanie zna\u010dky<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f0e1c elementor-widget elementor-widget-text-editor\" data-id=\"b6f0e1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rozpr\u00e1vanie pr\u00edbehov vdychuje trad\u00edci\u00e1m \u017eivot, zatia\u013e \u010do budovanie zna\u010dky formuje ich vizu\u00e1lnu identitu. Vo svete fariem p\u00f4sobiacich v oblasti transhumancie s\u00fa tieto dva prvky &#8211; rozpr\u00e1vanie pr\u00edbehov a budovanie zna\u010dky &#8211; ve\u013emi d\u00f4le\u017eit\u00e9. Nielen\u017ee sprostredk\u00favaj\u00fa starod\u00e1vnu m\u00fadros\u0165, ale aj podporuj\u00fa dom\u00e1ce v\u00fdrobky. Sk\u00famanie t\u00fdchto oblast\u00ed odha\u013euje, ako \u201epr\u00edbehy emocion\u00e1lne sp\u00e1jaj\u00fa\u201c a \u201ezna\u010dka vizu\u00e1lne pri\u0165ahuje\u201c, v\u010faka \u010domu tieto podniky prosperuj\u00fa.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54adb96 elementor-widget elementor-widget-heading\" data-id=\"54adb96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rozpr\u00e1vanie pr\u00edbehov<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd03926 elementor-widget elementor-widget-text-editor\" data-id=\"fd03926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"TM-UNITStext\"><span lang=\"EN-GB\">Rozpr\u00e1vanie pr\u00edbehov m\u00e1 obrovsk\u00fd v\u00fdznam v marketingov\u00fdch strat\u00e9gi\u00e1ch po\u013enohospod\u00e1rskych podnikov, najm\u00e4 pre t\u00fdch, ktor\u00ed sa zaoberaj\u00fa transhumanciou a chc\u00fa informova\u0165 o svojich aktivit\u00e1ch. Rozpr\u00e1vanie pr\u00edbehov je v podstate umenie sprostredkova\u0165 rozpr\u00e1vanie, ktor\u00e9 vyvol\u00e1va em\u00f3cie, rezonuje s publikom a vytv\u00e1ra interakcie. V oblasti po\u013enohospod\u00e1rstva, kde \u010dasto existuj\u00fa tradi\u010dn\u00e9 postupy, ako je transhumancia, sa rozpr\u00e1vanie pr\u00edbehov st\u00e1va siln\u00fdm n\u00e1strojom na preklenutie priepasti medzi dedi\u010dstvom a modernos\u0165ou. Transhumancia so svojou bohatou hist\u00f3riou a spoliehan\u00edm sa na star\u00e9 postupy je pln\u00e1 presved\u010div\u00fdch rozpr\u00e1van\u00ed. Prepleten\u00edm pr\u00edbehov o genera\u010dn\u00fdch znalostiach, symbiotick\u00fdch vz\u0165ahoch medzi dobytkom, p\u00f4dou a komunitami m\u00f4\u017eu farm\u00e1ri zauja\u0165 publikum. Tieto pr\u00edbehy po\u013eud\u0161\u0165uj\u00fa zna\u010dku a vytv\u00e1raj\u00fa emocion\u00e1lne puto, ktor\u00e9 presahuje oby\u010dajn\u00fa propag\u00e1ciu v\u00fdrobku. Navy\u0161e na trhu pres\u00fdtenom po\u013enohospod\u00e1rskymi v\u00fdrobkami sl\u00fa\u017ei rozpr\u00e1vanie pr\u00edbehov ako z\u00e1kladn\u00fd kame\u0148 pre odl\u00ed\u0161enie produktu. Prostredn\u00edctvom pr\u00edbehov zd\u00f4raz\u0148uj\u00facich etick\u00e9 zaobch\u00e1dzanie so zvieratami, udr\u017eate\u013en\u00e9 hospod\u00e1renie s p\u00f4dou a zachovanie kult\u00farneho dedi\u010dstva si praktizuj\u00faci transhum\u00e1nni farm\u00e1ri vytv\u00e1raj\u00fa jedine\u010dn\u00fa identitu. T\u00e1to osobitos\u0165 sa st\u00e1va k\u013e\u00fa\u010dov\u00fdm faktorom pri rozhodovan\u00ed spotrebite\u013eov a podporuje lojalitu a podporu n\u00e1ro\u010dn\u00e9ho publika, ktor\u00e9 h\u013ead\u00e1 autenticitu. Odkazy na historick\u00e9 anekdoty, osobn\u00e9 sk\u00fasenosti alebo \u00faspe\u0161n\u00e9 pr\u00edbehy v r\u00e1mci komunity dod\u00e1vaj\u00fa rozpr\u00e1vaniu d\u00f4veryhodnos\u0165 a h\u013abku. Vyu\u017eitie r\u00f4znych n\u00e1strojov, ako s\u00fa soci\u00e1lne m\u00e9di\u00e1, vizu\u00e1lny obsah alebo dokonca priame interakcie so spotrebite\u013emi, zvy\u0161uje dosah a vplyv t\u00fdchto pr\u00edbehov.          <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe0590 elementor-widget elementor-widget-heading\" data-id=\"fbe0590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Budovanie zna\u010dky<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000b693 elementor-widget elementor-widget-text-editor\" data-id=\"000b693\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Medzi podnikmi p\u00f4sobiacimi v oblasti transhumancie zohr\u00e1va k\u013e\u00fa\u010dov\u00fa \u00falohu budovanie zna\u010dky, ktor\u00e9 je \u00fazko prepojen\u00e9 so silou rozpr\u00e1vania pr\u00edbehov. Zatia\u013e \u010do rozpr\u00e1vanie pr\u00edbehov zaujme publikum, budovanie zna\u010dky sl\u00fa\u017ei ako vizu\u00e1lna a koncep\u010dn\u00e1 z\u00e1klad\u0148a, ktor\u00e1 umoc\u0148uje vplyv rozpr\u00e1vania. Nie je to len o logu alebo n\u00e1zve; ide o vystihnutie podstaty trad\u00edcie, dedi\u010dstva a udr\u017eate\u013enosti, ktor\u00e9 transhumancia steles\u0148uje. Dom\u00e1ce v\u00fdrobky poch\u00e1dzaj\u00face z hospod\u00e1rskych zvierat, o ktor\u00e9 sa staraj\u00fa farm\u00e1ri, s\u00fa najlep\u0161\u00edm pr\u00edkladom autenticity. V spolo\u010dnosti, ktor\u00e1 si \u010doraz viac cen\u00ed tovar &#8222;bez kilometrov&#8220; &#8211; v\u00fdrobky poch\u00e1dzaj\u00face z miestnych a udr\u017eate\u013en\u00fdch zdrojov &#8211; nemo\u017eno ignorova\u0165 v\u00fdznam t\u00fdchto pon\u00fak. Neodmyslite\u013en\u00e9 spojenie medzi dobytkom, p\u00f4dou, na ktorej sa pasie, a kvalifikovan\u00fdmi praktizuj\u00facimi chovate\u013emi, ktor\u00ed sa o\u0148 staraj\u00fa, steles\u0148uje <a href=\"https:\/\/training.transfarm-erasmus.eu\/sk\/modul-3-ako-riadit-podnikanie-v-transhumancii#sect3\" data-wplink-edit=\"true\"> jedine\u010dn\u00fa predajn\u00fa ponuku.<\/a>      T\u00e1to bl\u00edzkos\u0165 zdroja ubezpe\u010duje spotrebite\u013eov o kvalite, etick\u00fdch v\u00fdrobn\u00fdch met\u00f3dach a zni\u017eovan\u00ed uhl\u00edkovej stopy &#8211; faktoroch, ktor\u00e9 s\u00fa pri dne\u0161nom uvedomelom rozhodovan\u00ed spotrebite\u013eov rozhoduj\u00face. Zna\u010dka sa st\u00e1va vizu\u00e1lnym a narat\u00edvnym prostriedkom, ktor\u00fd tieto hodnoty \u00fa\u010dinne sprostredk\u00fava. Log\u00e1 zobrazuj\u00face pastierske sc\u00e9ny, n\u00e1vrhy obalov odr\u00e1\u017eaj\u00face rustik\u00e1lny p\u00f4vab a pr\u00edbehy zna\u010dky odr\u00e1\u017eaj\u00face genera\u010dn\u00fa m\u00fadros\u0165, ktor\u00e1 sa skr\u00fdva za ka\u017ed\u00fdm v\u00fdrobkom, prispievaj\u00fa k odl\u00ed\u0161eniu na preplnenom trhu. Pou\u017e\u00edvanie obalov z recyklovan\u00fdch materi\u00e1lov, najm\u00e4 ak poch\u00e1dzaj\u00fa z odpadu, ktor\u00fd vznikol na samotnej farme, je tie\u017e d\u00f4le\u017eitou pridanou hodnotou v marketingovej strat\u00e9gii. V skuto\u010dnosti nejde len o obchodn\u00e9 h\u013eadisko, ktor\u00e9 spotrebitelia vysoko oce\u0148uj\u00fa, ale odr\u00e1\u017ea hodnoty podniku, medzi ktor\u00fdmi zohr\u00e1va udr\u017eate\u013enos\u0165 v\u00fdznamn\u00fa \u00falohu. Za\u010dlenenie zna\u010dky, zakorenenej v podstate rozpr\u00e1vania pr\u00edbehov o transhumancii, zvy\u0161uje vn\u00edman\u00fa hodnotu dom\u00e1cich v\u00fdrobkov, \u010d\u00edm sa podporuje loj\u00e1lna spotrebite\u013esk\u00e1 z\u00e1klad\u0148a, ktor\u00e1 neh\u013ead\u00e1 len tovar, ale aj spojenie s trad\u00edciou a udr\u017eate\u013en\u00fdmi postupmi.     <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8563bf6 e-con-full e-flex e-con e-child\" data-id=\"8563bf6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab8aae elementor-widget elementor-widget-spacer\" data-id=\"7ab8aae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a72296c e-con-full e-flex e-con e-parent\" data-id=\"a72296c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0d5c2bd e-con-full e-flex e-con e-child\" data-id=\"0d5c2bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-944d631 elementor-widget elementor-widget-heading\" data-id=\"944d631\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Odpor\u00fa\u010dan\u00e1 literat\u00fara<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07bc515 elementor-widget elementor-widget-text-editor\" data-id=\"07bc515\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brown, J., &amp; Patterson, A. (2018). The Power of Storytelling in Marketing. Harvard Business Review.  <\/p>\n<p>Escobar, T. (2020). Storytelling in Marketing: The Ultimate Guide. Content Marketing Institute.  <\/p>\n<p>Keller, K. L. (2016). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications.  <\/p>\n<p>Khan, I., Rahman, Z., &amp; Mahmood, A. (2020). Impact of Branding on Consumer Purchase Intention. Journal of Marketing and Consumer Research.  <\/p>\n<p>Lohosha, R. (2022). Methodological bases of the mechanism of ensuring the efficiency of agrarian enterprises. Marketing activities. In Roman L. (Ed.), Management of marketing activities of agricultural formations in the conditions of the European Integration (pp 8-29). International Science Group.    <\/p>\n<p>Sirieix, L., &amp; Goglio-Primard, K. (2010). Consumer perceptions of &#8222;kilometre zero&#8220; products: A French case study. International Journal of Consumer Studies.  <\/p>\n<p>Selin, S. W. (2014). Transhumance and Ecological Knowledge. Springer.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9af4ba4 e-con-full e-flex e-con e-parent\" data-id=\"9af4ba4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fde8541 e-con-full e-flex e-con e-child\" data-id=\"fde8541\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ca850 elementor-widget elementor-widget-heading\" data-id=\"e4ca850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Samohodnotiaci dotazn\u00edk<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b124aea elementor-widget elementor-widget-shortcode\" data-id=\"b124aea\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-24\" class=\"h5p-iframe\" data-content-id=\"24\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Module 4 Quiz SK\"><\/iframe><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b37d9f5 elementor-widget elementor-widget-heading\" data-id=\"b37d9f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ot\u00e1zky na sebareflexiu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd1315 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fdd1315\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ak je predaj Va\u0161ich v\u00fdrobkov z transhumancie mo\u017en\u00fd prostredn\u00edctvom virtu\u00e1lneho trhu, ko\u013eko \u010dasu m\u00f4\u017eete tejto \u00falohe venova\u0165?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ako m\u00f4\u017eete z\u00edska\u0165 pr\u00edstup na virtu\u00e1lne trhy?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Na ak\u00fa cie\u013eov\u00fa skupinu sa zameriava V\u00e1\u0161 marketing?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ktor\u00e1 miestna spolupr\u00e1ca by mohla by\u0165 zauj\u00edmav\u00e1 pre Va\u0161u firmu?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ak\u00fd by bol \u201euspe\u0161n\u00fd pr\u00edbeh\u201c pre Va\u0161e v\u00fdrobky?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ak\u00e9 posolstvo chcete svojim z\u00e1kazn\u00edkom odovzda\u0165 prostredn\u00edctvom loga\/zna\u010dky?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modul 4 Ako m\u00f4\u017eete informova\u0165 o svojej \u010dinnosti v oblasti transhumancie Domov > Zdroje vzdel\u00e1vania > Stiahnite si PDF Obsah Transhumancia je \u0161pecifick\u00e1 po\u013enohospod\u00e1rska \u010dinnos\u0165, ktor\u00e1 sa opiera o trad\u00edciu, a ktorej fungovanie je pre ve\u013ek\u00fa \u010das\u0165 obyvate\u013estva st\u00e1le nezn\u00e1me. Je nevyhnutn\u00e9 ma\u0165 vhodn\u00fa komunika\u010dn\u00fa strat\u00e9giu, ktor\u00e1 je v s\u00falade s potrebami subjektov vykon\u00e1vaj\u00facich sez\u00f3nne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7993","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MODUL 4. 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